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Understanding Canadian Business - eBook

Understanding Canadian Business (8th edition) – PDF

eBook details

  • Authors: William G Nickels, James McHugh, Susan McHugh, Rita Cossa, Julie Stevens
  • File Size: 70 MB
  • Format: PDF
  • Length: 803 pages
  • ISBN-10: 0071051619
  • ISBN-13: 9780071051613

Newer (10th) edition also available. See below

Original price was: $42.90.Current price is: $6.00.

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About The Author

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Julie Stevens

Rita Cossa

Rita Cossa

Professor Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University (Canada), where she teaches the undergraduate introduction to marketing and business courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in Maclean's Guide to Universities as a Popular Professor for Marketing. Rita has authored various student and instructor supplements, including two marketing study guides. Prior to the completion of her MBA, Ms. Cossa held several management-level positions in the financial services industry.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William Nickels

William Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Understanding Canadian Business 8th edition (PDF) stays present including the most recent business practices and other advancements impacting business consisting of sustainability, green, Generation Z, inspiration misconceptions, ethnic, and mobile marketing. Nickels stays thorough and user- friendly with the authors listening to business trainee and trainer feedback and making modifications and improvements based upon a number of the suggestions. The author group has actually utilized their own products and is called into what’s taking place in business and in the class, and today, what’s taking place, is “modification”. The message “no more business as normal” is one that resonates in Nickels 8e PDF in the material and in the method which innovation is being incorporated. P.S All our rates remain in US$. A more recent edition (10th) is likewise offered. See associated ebooks listed below

NOTE: This sale only consists of the ebook Understanding Canadian Business (8th edition) inPDF No access codes included.  .

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