The Strategic Digital Media Entrepreneur – PDF

The media sector is within the grip of an enormous revolution. Revolutionary new applied sciences power corporations in industries starting from broadcasting to e-book publishing to drastically reimagine their enterprise fashions or danger being left within the mud. At the identical time, folks with the following massive thought are desperate to study the enterprise abilities required to achieve at this time’s courageous new media panorama. Strategic Digital Media Entrepreneur (ePub/PDF), written by a uniquely competent writer workforce, covers the considerations of each teams. Penelope Muse Abernathy and JoAnn Sciarrino educate subjects starting from media financing to advertising, innovation to enterprise accounting, enterprise technique to management. They make use of a number of case research and actual-world examples to clarify the success secrets and techniques of at this time’s hottest media entrepreneurs, in addition to the deadly faults that drive many promising new corporations to failure. They start with a primer on the basics of digital entrepreneurship, overlaying subjects resembling growing a successful digital enterprise mannequin, doing enterprise accounting, acquiring finance, figuring out strategic issues, and extra. They then present you how one can:

• Create lengthy-time period buyer-centered initiatives whereas addressing the distinctive management challenges of the Digital Age.
• Define your organization’s distinct worth providing, prioritize investments in important belongings, and construct strategic alliances and collaborations.
• Understand and put together to capitalize on the immense potential inherent within the subsequent era of digital applied sciences, resembling synthetic intelligence, digital actuality, and blockchain, to call a couple of.

Updates, instructional movies, writings from media specialists, in addition to PowerPoint shows and research supplies for instructors, are all out there on the 2 companion web sites (not included on this sale). The Strategic Digital Media Entrepreneur is a should-have useful resource for professionals and college students in promoting, advertising, enterprise technique, entrepreneurship, finance, social media, and extra. It is full of sensible insights and steering on all facets of the enterprise of media within the Digital Age. NOTE: This sale only consists of the ebook Strategic Digital Media Entrepreneur in unique ePub. A transformed PDF can be out there on request. No access codes included.