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Technology Entrepreneurship: Taking Innovation to the Marketplace (3rd Edition) - eBook

Technology Entrepreneurship: Taking Innovation to the Marketplace (3rd Edition) – PDF

eBook details

  • Authors: Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter
  • File Size: 11 MB
  • Format: PDF
  • Length: 442 Pages
  • Publisher: Academic Press; 3rd edition
  • Publication Date: October 23, 2020
  • Language: English
  • ASIN: B08MKGKYF5
  • ISBN-10: 0128222034, 0128223251
  • ISBN-13: 9780128222034, 9780128223253

Original price was: $69.76.Current price is: $14.00.

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About The Author

Michael A. Lechter

Robert D. Hisrich

Robert D. Hisrich

Dr. Robert D. Hisrich is the Director of the Walker Center for Global Entrepreneurship at Thunderbird and the Garvin Professor of Global Entrepreneurship. Hisrich is also president of H&B Associates, a marketing and management consulting firm he has founded.

Robert (Bob) received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from the University of Miskolc (Hungary) and Chuvash State University (Russia). Before joining Thunderbird, Bob held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. He was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Robert has held visiting professorships at: the Technical University of Vienna (Austria); the University of Ljubljana (Slovenia); the Queensland University of Technology (Australia); The University of Puerto Rico; the University of Limerick (Ireland); and the Massachusetts Institute of Technology (MIT).

He has authored or co-authored over 25 books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into 9 languages), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Bob has written over 300 articles on international business management, entrepreneurship, and venture capital, which have appeared in such journals as California Management Review, The Academy of Management Review, Journal of Business Venturing, Sloan Management Review, Columbia Journal of World Business, and Small Business Economics. 

Thomas N. Duening

Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, (PDF) presents a sensible toolkit for potential entrepreneurs with expertise backgrounds that may help them to navigate complicated points comparable to elevating capital, product growth, IP safety, and extra. The ebook’s construction follows the entrepreneurial course of in a step-by-step means, outlining key phrases and serving to readers with out enterprise {qualifications} contain with the actions addressed. Moreover, it features a dialogue of current tendencies and developments related to tomorrow’s entrepreneurs. Detailed info on the practicalities of expertise entrepreneurship is mixed with expertise from teachers to give a novel useful resource on how to method this key topic.

  • Offers potent insights into advertising and marketing and promoting expertise merchandise to the world market
  • Offers an intense deal with product design and growth, with clients and markets in thoughts
  • Features intensive discussions on mental property growth, administration and safety
  • Includes methods for forecasting financials, elevating funds, establishing enterprise valuation, and exit methods

NOTE: The product only consists of the ebook Technology Entrepreneurship: Taking Innovation to the Marketplace 3rd Edition in PDF. No access codes are included.

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