MKTG 4th Canadian Edition (PDF) gives Introduction to Marketing college students with an interactive and interesting studying expertise. The progress of this textbook over the past ten years has been formed by not only evaluations from instructors instructing the course, but additionally focus teams with over 300 college students from 31 establishments throughout Canada. This collective suggestions has knowledgeable the event of this new Fourth Canadian Edition, guaranteeing we’re linked to what instructors and college students want in at the moment’s quickly altering world. T The participating format, the place we contemplate the pedagogical worth of photographs, graphics, and white house, is one of the hallmarks that college students persistently remark they like probably the most. A correct hybrid solution, MindTap is robotically included with each new buy. MindTap has been utterly redesigned for this re-creation. We not only mix all the scholar studying instruments – flashcards, readings, assessments – however we’ve included interviews with Canadian professionals, a larger selection of movies, and in-line actions throughout the ebook that permit college students to be taught and apply as they transfer by way of the content material. With MKTG, 4th Canadian Edition, college students not only be taught the basics of Marketing, in addition they develop their comfortable expertise, higher getting ready them for his or her profession! 978-0176723682 All Our Prices Are In US$ NOTE: This product only contains the MKTG: Principles of Marketing, 4th Edition (Canadian) eBook in PDF. No access codes are included.
MKTG: Principles of Marketing (4th Canadian Edition) – PDF
eBook Details
- Authors: Charles W. Lamb, Joseph F. Hair Jr., Carl McDaniel
- File Size: 73 MB
- Format: PDF
- Length: 460 Pages
- Publisher: Nelson Cengage Canada; 4th edition (Canadian)
- Publication Date: 2 January 2018
- Language: English
- ISBN-10: 0176723684, 0176854800
- ISBN-13: 9780176723682
Original price was: $98.00.$15.00Current price is: $15.00.
About The Author
Carl McDaniel
Dr. Carl McDaniel is a professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. Dr. McDaniel's career spanned over 40 years, during which he received several awards for outstanding teaching. Carl has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, he has written and co-authored over 90 textbooks in marketing and business. Carl's research has appeared in such publications as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, and California Management Review.
Charles W. Lamb
Dr. Charles W. Lamb, Jr. served as chair of the marketing department at the M. J. Neeley School of Business for many years. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Dr. Lamb has authored or co-authored over 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.
Joe F. Hair
Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.
Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.
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