The 12th Edition of “Marketing Research: Using Analytics to Develop Market Insights” (PDF) is an indispensable resource for students aiming to make strategic business decisions using market research. This updated edition, written by seasoned professionals, seamlessly blends theory and practice to give students a comprehensive understanding of the subject. Through a unique approach that draws on the authors’ extensive 50 years’ combined experience in the industry, students gain hands-on exposure to actual data, real individuals, and genuine research methods. This prepares them to confidently conduct, analyze, and seamlessly integrate market research into their future business ventures.
The twelfth edition of this marketing research coursebook is a staple choice for students, and it has been enhanced to include updated content that is in line with the most recent trends, practices, and research in the field. Win your readers over with a myriad of real-world examples from prominent companies and research firms, like Twitter, ESPN, Ford, and General Motors, which bring the world of marketing research to life. Dive into comprehensive chapters that cover a range of topics, including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and effective management of marketing research studies and teams.
978-1119713913, 978-1119716310, 978-1119703006
NOTE: This sale only consists of the eBook Marketing Research, 12th Edition in a scanned PDF (searchable). No access codes are included.
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