Integrated Advertising, Promotion, and Marketing Communications (8th global edition)

Integrated Advertising, Promotion, and Marketing Communications 8th global edition redefines the concept of integrated marketing and equips you with the communication tools essential for success in the business arena. This book emphasizes on the importance of integrating all marketing channels and provides insights into how communications are generated and propagated. It deals with advertising and promotions, the role of social media, mobile messaging, blogs and other marketing strategies. The text features practical applications of concepts to real-life situations to facilitate retention of ideas. The 8th Edition (global) provides an in-depth analysis of blogs, social media, and mobile internet, empowering you to grasp the crucial links marketers use to reach out to their target audience. Please note that this purchase includes only the PDF of Integrated Advertising, Promotion, and Marketing Communications 8e global edition. Access codes are not included. Also, we offer Integrated Advertising, Promotion, and Marketing Communications (8th global edition) testbank, instructor manual and other resources for sale. Please contact us for further details.