The bestselling global business strategy textbook, Peng’s GLOBAL STRATEGY, 5TH EDITION (PDF), provides a reader-friendly approach to strategic management from a global perspective. The latest edition, the Fifth Edition, highlights global strategy using evidence-driven explanations and the most up-to-date research.
Each chapter presents three main perspectives – industry-based, resource-based, and institution-based views – known as the “strategy tripod.” This unique approach allows for a comprehensive understanding of strategic management.
The book adopts a conversational style, delving into the stories behind the strategies. Furthermore, it discusses timely debates on strategic issues such as globalization versus de-globalization, offshoring versus non-offshoring, and the balance between social media freedom of speech and censorship.
Additionally, the book explores building an antitrust case against Big Tech and reducing income inequality through corporate social responsibility (CSR). It includes strategy-in-action boxes, numerous chapter cases, and succinct integrative cases on current global topics.
GLOBAL STRATEGY 5E is available as an ebook.
ISBNs: 978-0357512371, 978-0357512425, 978-0357512364, 978-0357710043
P.S. We also offer additional resources for sale, including the test bank, instructor manual, and more for Global Strategy, 5E. Please contact us for further information.
NOTE: This sale only includes the ebook Global Strategy 5th Edition in PDF format. No access codes are included.
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