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Global Marketing (10th Edition) – PDF

eBook Details

  • Authors: Warren J. Keegan, Mark C. Green
  • File Size: 133 MB
  • Format: PDF
  • Length: 628 Pages
  • Publisher: Pearson International; Tenth Edition
  • Publication Date: June 10, 2020
  • Language: ‎English
  • ISBN-10: 013489975X, 1292304022
  • ISBN-13: 9781292304021, 9780134899756

Global and US editions are the same

Original price was: $78.00.Current price is: $18.00.

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About The Author

Mark C. Green

Warren J. Keegan

This ebook is designed for students taking courses in global marketing. It will help you understand international marketing and the global business environment.

Global Marketing 10th Edition (PDF) uses an environmental and strategic approach to effectively show students the most important parts of the global business world. This 10th Global Edition makes learning about global marketing move from just theories to how it’s actually used in the real world. It gives current examples of the problems, worries, and big events that are affecting global markets now. You’ll find new case studies and updated older ones that show the latest changes in world politics and technology. This 10th Edition gives you complete and reliable information, along with the thinking tools you need to get ready for a successful career in global marketing and related areas.

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NOTE: Please be aware that this sale is only for the eBook “Global Marketing, 10th Edition” in PDF format. It does not include any access codes. Also, be aware that the International/Global version and the North American/USA version are exactly the same.

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