In today’s competitive and globalized business environment, marketers are in a constant search for innovative methods to reach their customers and stakeholders. One way to achieve this is by analyzing the relationship between culture and marketing. This approach can provide companies with valuable insights to expand their reach and increase their profits. The Global Branding: Breakthroughs in Research and Practice e-book can help organizations gain an international perspective on marketing strategies and techniques that are used to create and sustain successful global brands.
The e-book covers various topics that are pertinent to marketers, including consumer engagement, brand communication, and product innovation. It’s a valuable reference source for marketing professionals, business executives, researchers, academicians, and business managers who are actively involved in the marketing industry. The e-book provides comprehensive academic coverage on various topics, such as social media, sustainability, brand equity, brand identity, customer loyalty, brand awareness, product innovation, brand communication, and consumer engagement.
Please note that this e-book only includes the PDF version of Global Branding: Breakthroughs in Research and Practice, and no codes are included.
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