Essentials of Services Marketing (4th Edition) – PDF

About The Author

Christopher H. Lovelock

Jochen Wirtz

Professor Jochen Wirtz is Vice Dean, Graduate Studies, and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, US, and a Global Faculty of the Center for Services Leadership at Arizona State University, US. Previously, Professor Jochen was the founding director of the dual degree UCLA – NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015).

Jochen has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms. Originally from Germany, Dr.Jochen spent 7 years in London before moving to Asia. Today, he shuttles between Asia, US, and Europe.