Revealing modern developments in survey research, Design, Evaluation, and Analysis of Questionnaires for Survey Research, 2nd Edition, (PDF) continues to deliver a cutting-edge analysis of researchers’ important decisions through the survey design process. The new edition includes the essential methodologies and statistical tools used to create valid and reliable survey questionnaires, which reveal the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been revised to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains more than 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the use and limitations of SQP 2.0, the Second Edition also includes:
A comprehensive review of the steps for creating and testing survey questionnaires
New practice problems to offer readers with real-world experience in survey research and questionnaire design
Contemporary examples that show the many pitfalls of questionnaire design and ways to avoid similar decisions
Design, Evaluation, and Analysis of Questionnaires for Survey Research, 2e is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, and also an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires.
NOTE: The product only includes the ebook, Design, Evaluation, and Analysis of Questionnaires for Survey Research, 2nd Edition, in PDF. No access codes are included.
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