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Corporate Communication (8th Edition) – PDF

eBook Details

  • Author: Paul Argenti
  • File Size: 6 MB
  • Format: PDF
  • Length: 286 Pages
  • Publisher: McGraw Hill; Eighth edition
  • Publication Date: Feb 8, 2022
  • Language: ‎English
  • ISBN-10: 1265476462, 1265092257, 126433026X
  • ISBN-13: 9781265476465, 9781264330263, 9781265092252

US and ISE editions are the same

Original price was: $98.00.Current price is: $18.00.

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About The Author

Paul A Argenti

8th Edition of Corporate Communication (PDF format) highlights the significance of building a consistent corporate communication strategy. It further elaborates on how organizations can gain advantages through effective tactics and resources to outperform competitors. Each chapter incorporates real-world scenarios and company examples, demonstrating successful strategies employed by various businesses. These case studies offer readers a chance to engage with realistic managerial dilemmas and decision-making processes.

978-1265633615, 1265611939, 978-1264330263, 978-1265476465, 978-1266173097, 978-1265481827, 978-1265611934, 978-1265092252, 978-1265627355

NOTE: Be advised that this purchase includes only the digital eBook version of Corporate Communication, 8th Edition, in its original PDF format. The International and North American/USA editions have identical content. No access codes come with this offer.

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