Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being 12th global edition (PDF) deepens the research study of consumer habits into an examination of how not having (or having) particular items impacts our lives. Esteemed author Professor Solomon takes a look at how belongings affect how we feel about each other and ourselves, specifically in the canon of the digital age and social networks. In the 12th Edition (global), authorDr Solomon has actually upgraded and modified the material to show significant marketing patterns and modifications that affect the research study of consumer habits. Since we are all customers, much of the subjects have both individual and expert importance to university student, making it simple to use them beyond the class. The upgraded book is abundant with up- to- the- minute conversations on a series of subjects such as “Marketing,” “Advertising,” and the “Digital Self” to preserve an edge in the fluid and progressing field of consumer habits. 978- 1292153100, 978- 1292153209 All our costs remain in US$ – Newer variations (13th edition and 13th Global Edition) is likewise readily available. Contact us for information NOTE: This is the PDF of the eBook Consumer Behavior: Buying, Having, and Being 12e Global edition, not the United States edition. .
Consumer Behavior: Buying, Having, and Being (12th Global Edition) – PDF
For courses in Consumer Behavior
eBook details
- Author: Michael R. Solomon
- File Size: 139 MB
- Format: PDF
- Length: 633 pages
- Publisher: Prentice-Hall; 4th Edition
- Publication Date: September 21, 2017
- Language: English
- ASIN: B06XS9N5SC
- ISBN-10: 1292153105, 1292153202
- ISBN-13: 9781292153100, 9781292153209
Newer edition also available. Contact us
Original price was: $90.00.$12.00Current price is: $12.00.
About The Author
Michael R. Solomon
Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.
Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.
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