Discover the keys to succeeding in international business by exploring the unique insights and strategic viewpoints offered in Mike Peng’s essential book, GLOBAL BUSINESS, FIFTH EDITION (PDF). This important textbook addresses a crucial question: ‘What makes companies succeed or fail around the world?’
Mike Peng, a respected expert and writer, offers convincing explanations from both institutional and resource-based perspectives in each chapter. The book is written in an easy-to-understand and engaging style and presents the newest research along with current examples of global business trends. New real-world examples from international business leaders show how businesses are growing and changing in response to challenges like the COVID-19 pandemic. Thought-provoking debate sections encourage you to think critically and improve your understanding of business issues through discussion. In this 5th Edition of Global Business, you’ll explore important current topics like geopolitics, risk management, tariffs, trade rules, supply chain changes, and how to manage relationships with stakeholders. Using MindTap’s online resources, you’ll develop a global perspective that will help you succeed in any career path.
978-0357716496, 978-0357716403, 978-0357716410, 978-0357716489
P.S. We also have Global Business 5E test bank, instructor manual and other resources for sale. Contact us
NOTE: This purchase includes only the digital PDF version of the book, Global Business, 5th Edition. It does not include any access codes.
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