Organizational Rhetoric: Situations and Strategies – ePub

A Unique Textbook Uncovers the Power of Communication Within Organizations

This cutting-edge textbook, Organizational Rhetoric: Situations and Strategies, smartly blends theory and practice to give students a strong understanding of how to analyze and critique communication within organizations. The book is separated into two parts. The first part introduces the basics of rhetoric and how it applies to organizational communication, setting the stage for in-depth analysis. The second part dives into real-world organizational challenges, such as managing identity, handling issues, navigating crises, and internal communication.

To make learning engaging, the book uses real-life examples such as:

* A controversy surrounding clean energy in Texas
* Restaurant owners in New York fighting against food labeling requirements
* A university announcing the creation of a “body farm”

These examples help students grasp the importance of this field and develop critical thinking and analysis skills.

What Makes this Textbook Special?

• Solidly grounded in both classic and modern rhetorical theories
• Teaches students how to examine the persuasive techniques organizations use to maintain power
• Emphasizes the key role rhetoric plays in organizational success
• Utilizes case studies and worksheets to guide students through analyzing real-world situations and messages
• Covers essential areas of organizational rhetoric, including image management, issue management, crisis management, and more
• Includes visual models at the start of each chapter, outlining the analysis process step-by-step

Who Should Use This Textbook?

This book is perfect for a variety of courses at both the upper-level undergraduate and graduate levels, including:

* Organizational Communication
* Organizational Studies
* Public Relations
* Rhetorical Studies

It’s also a valuable resource for instructors in Communication/Rhetoric and Business fields.

978-1483302140, 978-1412956697, 978-1483342788, 978-1412956680, 978-1412956697, 978-1483302140

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IMPORTANT: This offer includes only the ePub eBook Organizational Rhetoric: Situations and Strategies. A free converted PDF is available upon request. No access codes are included.