Managing Innovation: Integrating Technological, Market and Organizational Change (7th Edition) – PDF

Managing Innovation: Integrating Technological, Market and Organizational Change Seventh Edition

Managing Innovation: Integrating Technological, Market and Organizational Change, 7th Edition (PDF) allows graduate and undergraduate students to acquire the necessary skills and foundational knowledge to effectively manage innovation, technology, and new product development. This popular textbook has been extensively updated with new data, methods, and concepts, while maintaining its comprehensive approach to the subject. The book presents an integrated, evidence-based approach to innovation management, supported by current academic research and the authors’ real-world management experience.

Students have access to a wide range of learning resources, including numerous case studies, illustrative examples, discussion questions, and key information boxes, to help them explore the innovation process and its relationship with markets, technology, and organizations. “Research Notes” examine the latest evidence and topics in the field, while “Views from the Front Line” provide insights from innovation managers in practice, connecting the material covered to real-life experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to various topics such as business model innovation, creativity, entrepreneurship, service innovation, as well as other current and emerging approaches and practices.

ISBNs: 978-1119713302, 978-1119713197, 978-1119719311

NOTE: This sale only includes the ebook Managing Innovation 7th Edition in PDF format. Access codes are not included.