This updated Sales Management, 10 Edition (PDF) continues to combine the newest research in sales management with real-life “best practices” from top sales organizations. The authors have extensive experience teaching sales management courses and regularly interact with sales managers and professors in the field. Their textbook emphasizes the importance of using different sales strategies for various customer groups and integrating corporate, business, marketing, and sales strategies. In Sales Management: Analysis and Decision-Making 10E, you will find coverage of current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to enhance chapter discussions.
Key changes in this edition include:
- Updates in each chapter to reflect the latest sales management research and leading trends and practices
- Revised end-of-chapter cases
- Revised ethical dilemma boxes
- All new chapter opening vignettes featuring well-known companies that illustrate important topics from the chapter
- New or updated comments from sales managers in “Sales Management in the 21st Century” boxes
Adopters of this textbook can access an online instructor’s manual with test questions and PowerPoints.
ISBNs: 978-0367252731, 978-1000651942, 978-0429286926, 978-0367252748
NOTE: This sale only includes the ebook Sales Management: Analysis and Decision Making 10th Edition in PDF. It does not include any access codes.
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