The latest and most comprehensive overview of e-commerce is presented in the engaging and enjoyable book, E-commerce 2021: Business, Technology, and Society, 17th Global Edition (PDF). This book provides an in-depth exploration of e-commerce, focusing on key concepts and incorporating the latest empirical and financial data. Through numerous examples from leading e-commerce companies like Google®, Twitter®, Facebook, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat®, the book showcases how e-commerce is shaping business practices and driving changes in the global economy. The 17th edition has been fully updated until October 2020, covering current topics such as privacy and piracy, government surveillance, cyber war, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
ISBNs: 978-1292409313, 9781292409320, 1292409320, 978-1292409320, 978-0136931805, 9780136931805
Please note: This sale exclusively includes the ebook E-Commerce 2021-2022: Business, Technology and Society, 17th Global Edition in PDF format. It does not include any access codes. International/Global edition is exactly the same as the US edition apart from the cover