Advertising and IMC: Principles and Practice (11th Edition) – PDF

Are you looking for ways to enhance your marketing communications? Look no further than Advertising & IMC: Principles and Practice, 11th Edition (PDF). This book goes beyond advertising to cover topics like direct marketing, promotion, and public relations and offers strategies for engaging various types of consumers effectively. If you’re looking for a practical guide to executing integrated marketing communications, this book is for you. With contributions from experts and examples of award-winning brand campaigns, Advertising and IMC 11E provides enduring principles and practices that will help you improve the relevancy and effectiveness of your marketing communications. The recently updated 11th Edition features a reorganization and revision of the material, and a new author has joined the team. You’ll not only understand the types of marketing communication possible but also their application of strategy and planning. These areas work together to ensure that you’re prepared to deal with the latest industry practices.

ISBN: 978-0134480435, 978-0134481555, 978-9390394937, 9789390394937, 9390394937, 9780134481685, 978-0134481685, 0134481682, 978-0136850724, 9780136850724, 0136850723, 9780136879428, 013687942X, 978-0136879428, 013806833X, 9780138068332, 978-0138068332

PLEASE NOTE: The sale only includes the eTextbook Advertising and IMC: Principles and Practice 11th Edition in PDF format. Access codes are not included.