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Marketing: The Core (9th Edition -International) - eBook

Marketing: The Core (9th Edition) – PDF

eBook Details

  • Authors: Roger A. Kerin, Steven W. Hartley
  • File Size: 79 MB, 62 MB
  • Format: PDF, ePub
  • Length: 624 Pages
  • Publisher: McGraw Hill Int.; 9th Global Edition
  • Publication Date: January 1, 2021
  • Language: ‎ English
  • ISBN-10: 1264832907
  • ISBN-13: 9781264832903

International is same as US edition

Original price was: $65.62.Current price is: $18.00.

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About The Author

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Kerin’s Marketing: The Core, 9th International Edition, (PDF/ePub) is a briefer, 18-chapter model of Marketing, 15th Edition, essentially the most rigorous and strong program in the marketplace. ISE Marketing The Core 9E takes a pedological method specializing in personalised advertising, conventional and modern protection, excessive engagement, a rigorous framework, advertising choice-making, and built-in know-how.

The Ninth Edition demonstrates the authors’ dedication to management, engagement, and innovation.  All Our Prices Are In US$

Additional ISBNs for Marketing The Core 9th Edition: 9781260729184, 978-1260729184, 978-1264832903, 9781266645730, 9781266645242, 978-1266645242, 1266645241, 9781264209293, 126664573X, 978-1266645730, 9781264209293, 1264209290, 9781264209286, 978-1264209286, 978-1264736775, 9781264736775, 1264736770, 1260729184, 1264209282

We suggest utilizing the free Adobe Digital Editions (for Mobile gadgets) or Calibre (for Windows/Mac) to view the ePub ebook.

NOTE: This sale only consists of the ebook Marketing: The Core 9th International Edition in ePub (authentic) and PDF (transformed) formats. The international edition is the same as the North American/USA version. No access codes are included.

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