Marketing for Hospitality and Tourism, 8th Global Edition (PDF) is the definitive supply for hospitality advertising and marketing programs. Taking an integrative method, this extremely visible, 4-color e-book discusses hospitality advertising and marketing from a crew perspective, analyzing every hospitality division and its function within the advertising and marketing mechanism. These finest-promoting authors are often called main advertising and marketing educators, and their ebook, a worldwide phenomenon, is essentially the most frequent adoption for the course. Developed with intensive pupil and professor evaluations, this present 8th Edition (Global) consists of new protection of social media, dialogue of present trade traits, and palms-on software assignments. 978-1292363516, 978-0135209844, 978-1292363523 All Our Prices Are In US$ NOTE: This product only consists of the Marketing For Hospitality and Tourism 8E, (Global Edition) eBook in PDF. No access codes are included.
Marketing For Hospitality and Tourism (8th Global Edition) – PDF
eBook Details
- Authors: Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu
- File Size: 25 MB
- Format: PDF
- Length: 688 Pages
- Publisher: Pearson International; 8th Edition (Global)
- Publication Date: November 20, 2020
- Language: English
- ISBN-10: 1292363517
- ISBN-13: 9781292363516, 9780135209844, 9781292363523
Original price was: $91.99.$18.00Current price is: $18.00.
About The Author
James Makens
John T. Bowen
Philip T. Kotler
Dr. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Philip is author of Marketing Management (Pearson), now in its 15th edition and the most widely used marketing book in graduate schools of business worldwide. He has authored dozens of other successful textbooks and has written more than fifty books and one-fifty hundred articles in leading journals. Philip is the only 3-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.
Dr. Philip was named the first recipient of 4 major awards: William L. Wilkie “Marketing for a Better World” Award, and the Distinguished Marketing Educator of the Year Award both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. He is a charter member of the Marketing Hall of Fame, was voted the first Leader in Marketing Thought by the American Marketing Association, and was named The Founder of Modern Marketing Management in the Handbook of Management Thinking. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers the Charles Coolidge Parlin Marketing Research Award; Marketing Excellence Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Dr. Philip in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, the professor was ranked as the 4th “most influential business guru/author” of the 21st century.
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