Moorman and Aaker’s Strategic Market Management, 11th Edition, (PDF) helps managers acknowledge, implement, prioritize, and adapt market-pushed enterprise methods in dynamic markets. The ebook supplies resolution-makers with ideas, strategies, and procedures by which they will improve the standard of their strategic resolution-making. The revised 11th Edition supplies administration college students in strategic advertising and marketing, coverage, planning, and entrepreneurship programs with the crucial expertise and data for profitable market administration, together with strategic evaluation, innovation, working throughout enterprise items, and creating sustainable benefits.
Additional ISBNs: 978-1119392224, 1119392209, 978-1119392200
NOTE: The product only contains the ebook Strategic Market Management, 11th Edition in PDF. No access codes are included.
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