In the field of online business, staying updated with the latest developments is crucial. The 12th edition of the highly acclaimed textbook on Electronic Commerce, written by Gary Schneider, provides cutting-edge coverage of the latest technologies, emerging strategies, and market developments.
In this edition, the author has provided comprehensive coverage of the fast-paced industry, giving equal importance to both technological issues and the strategic business aspects of successful e-commerce. Additionally, the textbook also takes a closer look at the e-commerce growth in the developing economies of India, Brazil, and China.
The book delves into the latest social media and technology-enabled outsourcing trends, as well as online marketing strategies and payment processing systems. The new “Learning From Failure” feature gives insights into the experiences of actual companies and serves as an excellent learning tool.
The inclusion of real company situations-based cases makes the textbook highly interesting and relevant. It provides ample scope for class discussions, presentations, and extended written assignments.
If you need additional resources, including the test bank, instructor manual, and more, they are also available for sale. Please contact for further details.
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