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marketing 13th edition

Marketing 13th edition – Kerin/Hartley – PDF

eBook details

  • Authors: Roger Kerin, Steven Hartley
  • File Size: 132 MB
  • Format: PDF
  • Length: 768 pages
  • Publisher: McGraw-Hill Education; 13th edition
  • Publication Date: February 12, 2016
  • Language: English
  • ASIN: B01CF6FTGG
  • ISBN-10: 1259573540, 1456260979
  • ISBN-13: 9781259573545, 9781456260972

Original price was: $79.00.Current price is: $15.00.

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About The Author

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Kerin and Hartley’s latest edition of Marketing 13th edition in PDF format, has been designed to meet the requirements of an extensive variety of students and lecturers. This robust Principles of Marketing solution offers an innovative and pedagogical approach, focusing on decision-making through extended case studies, examples, and videos involving real people making real marketing decisions.

The writers’ combined decades of teaching experience in the higher education arena has been incorporated throughout the eBook, making it a comprehensive program with balanced coverage of traditional and contemporary concepts. The conversational style of writing makes it easy to comprehend the intricacies of marketing, and its active learning techniques engage students.

Kerin/Hartley’s eBook has vivid descriptions of marketing professionals, businesses, and entrepreneurs in exercises, cases, and testimonials, where students can personalize their understanding of marketing and identify possible career interests. The eBook is available online through personal computers and tablets, through the McGraw-Hill Connect® subscription-based learning service (sold separately). Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this thirteenth edition of Marketing the perfect choice for instructors seeking a comprehensive program with rigorous and balanced coverage of both traditional and current concepts.

Please note that the sale is for the eBook version of Marketing 13th edition, by Kerin and Hartley, only. No access codes or software are included with the product. However, there are other resources available, such as the test bank and instructor’s manual. If you are interested in these additional resources, please contact us for more information.

Additional ISBNs: 978-1259573545, 978-1456260972978125, 9738012, 9781260549898, 1259738019, 1260549895, 978-1259738012, 978-1260549898.

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