The digital version of Essentials of Services Marketing 3rd edition (PDF) has been created to cater to undergraduate and polytechnic college students aspiring for a career in the service sector, at either executive or management level. The ebook presents a global outlook on services marketing with a concise coverage of related topics, aided by visual learning tools and lucid language. It is adaptable to multiple formats and course lengths, whether in services management or services marketing. The content has been structured to allow professors to select specific chapters and cases for their courses. The authors have made an effort to simplify complex concepts by using uncomplicated language and short sentences, thereby enabling students to understand the content with ease. All prices quoted are in US dollars. Other related resources, including the Essentials of Services Marketing 3e testbank, instructor manual, and additional materials, are also available for purchase. For further information, please contact us. Please note that this sale pertains only to the eBook version of Essentials of Services Marketing 3rd edition in PDF format, and does not include access codes.
Essentials of Services Marketing (3rd Edition) – PDF
eBook Details
- Authors: Jochen Wirtz, Christopher H. Lovelock
- File Size: 38 MB
- Format: PDF
- Length: 720 pages
- Publisher: Pearson; 3rd edition
- Publication Date: February 23, 2018
- Language: English
- ASIN: B073R5BNKJ
- ISBN-10: 1292089954, 1292090065
- ISBN-13: 9781292089959, 9781292090061
Original price was: $72.00.$7.00Current price is: $7.00.
About The Author
Christopher H. Lovelock
Jochen Wirtz
Professor Jochen Wirtz is Vice Dean, Graduate Studies, and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, US, and a Global Faculty of the Center for Services Leadership at Arizona State University, US. Previously, Professor Jochen was the founding director of the dual degree UCLA – NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015).
Jochen has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms. Originally from Germany, Dr.Jochen spent 7 years in London before moving to Asia. Today, he shuttles between Asia, US, and Europe.
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