About The Author
Geoffrey A. Hirt
Dr. Geoffrey A. Hirt (or Geoff Hirt) is currently a Director of Equity Research at Mesirow Financial and a Professor of Finance at DePaul University. Hirt received his Ph.D. in Finance from the University of Illinois at Champaign-Urbana, his MBA from Miami University of Ohio, and his BA from Ohio-Wesleyan University. He has directed the Chartered Financial Analysts (CFA) Study program for the Investment Analysts Society of Chicago since 1987. From 1987 to 1997 Geoff was Chairman of the Finance Department at DePaul University and taught corporate finance, investments, and strategic planning. He developed and was director of DePaul's MBA program in Hong Kong and has taught in Germany, Thailand, Poland, and Hong Kong.
Professor Hirt has published several books for e.g. The Fundamentals of Investment Management , Fundamentals of Financial Management (this ebook is used at over 600 universities and colleges worldwide, and it has been translated into Japanese, Chinese, and Spanish.)
Geoffrey plays golf, is a music lover, and enjoys traveling with his wife.
O.C. Ferrell
Dr. O.C. Ferrell is a Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Tampa, Texas A&M University, University of Memphis, Illinois State University, and Southern Illinois University, as well as visiting positions at University of Michigan (Ann Arbor), University of Wisconsin (Madison), Queen's University (Ontario, Canada), and University of Hannover (Germany). He has served as a faculty member for the Master's Degree Program in Marketing at Thammasat University (Bangkok, Thailand).
Professor Ferrell got his MBA and BA from Florida State University and his Ph.D. from Louisiana State University. His research interests and teaching include corporate citizenship, business ethics, and marketing. He is widely recognized as a leading scholar in business. His articles have appeared in the Journal of Business Ethics, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Marketing, and others.
His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading textbook in this field. He has also co-authored numerous textbooks for management, marketing, and other business courses, as well as a trade book on business ethics.
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