Nickels’ Understanding Business: The Core (PDF) shows the most recent company advancements and practices consisting of the Trans-Pacific Partnership post- monetary crisis and economic crisis, social/on- demand/mobile marketing, Affordable Care Act, Generation Z and more. Developed upon demand of professors, Understanding Business: The Core is a more short worth- priced 18- chapter variation of the number 1 selling Nickels’ Understanding Business with condensed marketing protection and tightened up material throughout. This briefer worth- priced plan provides a platinum experience that: Improves Student Performance– Understanding Business: The Core puts university student at the center. It’s the only discovering program on the marketplace to use tested adaptive innovation that increases grades by a complete letter through Connect ® Business (not consisted of in the sale) and the only program to use SmartBook the knowing tool that prepares university student for class by assisting them through readings that you appoint. Enhances your Teaching– The specialist authors are devoted to supporting your mentor and your trainee’s knowing which is why they listen to YOU and establish resources based upon YOUR tips and course requirements. This is the only author group on the United States market that thoroughly evaluates each and every resource to guarantee cohesion. Accessible to All– This discovering program has actually approached tighter compliance with the Web Content Accessibility Guidelines and offers university student the chance to find out despite impairment or discovering design. What’s more, The Core made an ideal rating of 100 points possible by Quality Matters, an independent company that evaluates and licenses the quality of online courses and online parts. Give your company trainees the platinum experience. Choose Understanding Business: The Core, the very best ebook on the topic. NOTE: This sale only consists of the ebook Understanding Business: The Core inPDF No access codes featured it.
Understanding Business: The Core – PDF
eBook details
- Authors: William Nickels, James McHugh, Susan McHugh
- File Size: 117 MB
- Format: PDF
- Length: 616 pages
- Publisher: McGraw-Hill Higher Education
- Publication Date: April 1, 2016
- Language: English
- ASIN: B072F1LDDH, B01N9147TB
- ISBN-10: 1259869296
- ISBN-13: 9781259869297
Original price was: $106.86.$21.00Current price is: $21.00.
About The Author
James McHugh
Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.
Susan McHugh
Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.
William Nickels
Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.
Reviews
There are no reviews yet.