(*11 *)MKTG 11 Principle of Marketing (11th edition) by 4LTR Press, which provides trainees the alternative to select the format that finest fits their knowing choices. This alternative is ideal for those university student who concentrate on the book as their main dish resource. A more recent edition is likewise readily available. See associated books listed below 978- 1337116800 NOTE: This purchase only consists of the PDF of the bookMKTG 11 We likewise have the test bank and trainer’s handbook of the exact same book readily available for download. Contact us .
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MKTG 11 – Principle of Marketing (11th Edition) – PDF
eBook Details
- Authors: Charles W. Lamb, Joe F. Hair, Carl McDeniel
- File Size: 54 MB
- Format: PDF
- Length: 391 pages
- Publisher: Cengage Learning; 11th edition
- Publication Date: February 7, 2017
- Language: English
- ASIN: B01N4WHWHU
- ISBN-10: 1337116807
- ISBN-13: 9781337116800
Original price was: $73.67.$6.00Current price is: $6.00.
About The Author
Carl McDaniel
Dr. Carl McDaniel is a professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. Dr. McDaniel's career spanned over 40 years, during which he received several awards for outstanding teaching. Carl has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, he has written and co-authored over 90 textbooks in marketing and business. Carl's research has appeared in such publications as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, and California Management Review.
Charles W. Lamb
Dr. Charles W. Lamb, Jr. served as chair of the marketing department at the M. J. Neeley School of Business for many years. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Dr. Lamb has authored or co-authored over 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.
Joe F. Hair
Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.
Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.
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