International Marketing (17th Edition) – PDF

The book International Marketing 17th edition by Cateora, Graham and Gilly is a pioneer in the field of international marketing, and is considered a standard-setter in this field. The book provides a well-rounded perspective of international markets, covering not just geography, history, language and religion, but also economics, so that college students can better understand the cultural and environmental uniqueness of any region or nation.

In addition to analyzing the impact of technology on the international market arena, the 17th edition of International Marketing has new topics that reflect the recent changes in the global markets. It also includes updated teaching resources and new learning tools, such as McGraw-Hill’s Connect and its adaptive SmartBook (sold separately), which help instructors assign textbook readings and incentivize students’ engagement with course content.

If you are interested, you can also purchase the International Marketing (17th Edition) test bank, instructor manual and other resources to aid in your studies by contacting the publisher.