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retail management a strategic approach 13e global
Retail Management (13th Edition) - eBook

Retail Management, 13th Edition (Global) – PDF

For courses in Retail Management.

eBook details

  • Authors: Joel R.Evans, Patrali M. Chatterjee, Barry R. Berman
  • File Size: 35 MB
  • Format: PDF
  • Length: 592 Pages
  • Publisher: Pearson Education Limited; 13th global edition (2018)
  • Language: English
  • ASIN: B06X3QMRZH
  • ISBN-10: 0133796841 / 1292214678
  • ISBN-13: 9781292214672 / 9780133796841

Original price was: $134.00.Current price is: $18.00.

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About The Author

Barry R. Berman

Joel R. Evans

Joel R. Evans

Professor Joel R. Evans, Ph.D., is the RMI Distinguished Professor in the Zarb School of Business at Hofstra University, Long Island, New York; and a pancreatic cancer survivor.

Professor Joel is the author of Surviving Cancer and Embracing Life: My Personal Journey (2018). He is also co-author of Retail Management: A Strategic Approach, 13th edition (2018). This ebook is widely used internationally and is available in English, Russian and Chinese editions. He is also the co-author of Marketing, 12th edition (Textbook Media, 2015, which was one of the first American marketing books to be translated into Russian.)

Patrali M. Chatterjee

This eBook provides readers with contemporary insights and knowledge to thrive in the retail industry. The book, entitled Retail Management: A Strategic Approach 13th edition (global), emphasizes the fact that retailers must have a well-integrated plan to adapt to the constantly-changing and complex environment they are operating in. Without a solid strategy, retailers risk floundering when faced with challenges in their environment.

The PDF eBook helps students and readers become adept at retail planning and decision-making. The Thirteenth Edition features updated data that reflects the current world economic climate and extensively covers omnichannel retailing. It also has many new vignettes, cases, and questions that will help students and readers build knowledge and excel in today’s retail industry.

If you are interested in accessing additional resources on this topic, we also offer Retail Management, 13th Edition (Global) test bank, instructor manual, and other materials for sale. Please contact us for further details.

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